Founding Beta — limited cohort
The work before the work.
lead.engine is a sales coordinator for owner-operated landscapers, remodelers, excavators and outdoor living contractors. It answers new leads in minutes, asks the questions you'd ask, qualifies them against your rules, gets the good ones on your calendar and hands you a brief before you knock on the door.
lead.engine responds.
lead.engine qualifies.
lead.engine gets the opportunity ready.
You have the conversation.
No card, no contract. The demo opens a fictional contractor account you can click through.
Good morning, Mike
lead.engine is watching your inbox. Here's where every lead stands.
New
1
Qualifying
1
Qualified
0
Booked
1
Attention
0
- SMSarah MillerBackyard Landscape Renovation$20–30kBookedConsultation Thursday 2:30 PM
- TRTom ReedPatio$10–15kQualifyingWaiting on budget & timeline
- LYLisa YoungDrainageUnknownNewlead.engine responding
- MJMark JonesMowingUnder $1kNot FitClosed — politely declined
The gap
The job is usually lost before the estimate.
Most home-service companies don't lose work on price. They lose it in the hours between an inquiry and a real conversation.
The inquiry sits
It arrives while you're on a site, on a machine, or at dinner. By the time you answer, someone else already called.
The wrong ones eat the week
Mowing requests, $800 jobs and leads two counties away still get a drive-out and an hour of your time.
The good ones arrive cold
You show up without the budget, timeline, scope or photos the customer already typed out somewhere.
The workflow
One path, start to finish.
New lead → Instant response → Qualification → Booking → Lead Brief → Human conversation → Next action.
- Step 1
New lead
Website or email inquiry lands and is captured with the wording the customer used.
AI
- Step 2
Instant response
The lead gets a real answer in minutes, in your voice, day or evening.
AI
- Step 3
Qualification
Location, service, budget and timeline checked against your rules.
AI
- Step 4
Booking
Qualified leads get offered a consultation window and confirmed.
AI
- Step 5
Lead Brief
A one-page brief: scope, budget, timeline, priorities, photos, questions to ask.
AI
- Step 6
Human conversation
You walk the property and sell the work. This part stays human on purpose.
Human
- Step 7
Next action
One note after the visit becomes a tracked next step with a due date.
Human
Our position
AI where it helps. Human where it matters.
Nobody buys a $40,000 patio from a chatbot. But nobody should lose that patio because a message sat unanswered for two days.
AI handles
First response, follow-up questions, rule checks, scheduling logistics, organizing what was said, remembering the next step.
You handle
Walking the property, reading the customer, designing the solution, pricing the work, winning the job.
You can take over any conversation with one click. lead.engine steps back immediately.
We'd like to redo our backyard. We have drainage problems and would like a patio, landscaping and maybe a fire pit.
Thanks for reaching out about your backyard — drainage plus a patio is right in our wheelhouse. Could you share a rough budget range, when you'd like the work done, and what town you're in?
Probably $20–30k. This fall. We're in West Des Moines. Backyard is about 5,000 sq ft.
That all works well for us. Mike has a consultation open Thursday at 2:30 PM, about an hour on site. Does that work?
Thursday at 2:30 works.
Qualification complete · Consultation booked
- LocationWest Des Moines · 9 mi from base
- ServiceDesign/build, patio, drainage
- Budget$20–30k · within ideal range
- TimelineFall · fits schedule
Rules set by the contractor: 40-mile radius, $7,500 minimum, $15k–$75k ideal.
Lead Brief
Walk in already knowing the project.
Everything the customer told you, organized on one page: scope, budget range, timeline, location, priorities, photos — plus questions worth asking on site.
- The original inquiry is kept word for word, separate from anything extracted.
- Priorities are pulled from what the customer actually emphasized.
- Suggested questions are specific to the project, not a generic checklist.
- Mark the consultation complete and your note becomes the next action.
Lead Brief
Sarah Miller
Backyard Landscape Renovation
- Estimated project
- $20–30k
- Timeline
- Fall
- Location
- West Des Moines
- Lead source
- Website
Primary priorities
Suggested consultation questions
- How does water currently move through the backyard?
- Is the patio primarily for dining, entertaining or both?
- All at once, or would phases be easier?
Who it's for
Project-based home services.
If a job is quoted after a site visit and one recovered project pays for itself, this is built for you.
Landscaping
Design/build, plantings, drainage
Remodeling
Kitchens, baths, additions
Excavation / dirt work
Site work, grading, drainage
Outdoor living
Patios, hardscape, fire features
Other project-based home services
Anything quoted per project
Early access
Founding Beta contractors shape what gets built.
We're onboarding a small number of owner-led companies by hand. You get setup help, direct access to the founder, and real influence over the roadmap. In exchange we want your honest reaction — including the parts you'd change.
- Hands-on setup of your qualification rules
- Direct line to the founder, not a ticket queue
- Your workflow gaps go on the roadmap
- Straight answers about what isn't built yet
FAQ
Straight answers.
lead.engine is in a limited Founding Beta. The contractor app and the lead workflow are real and you can click through them in the demo. Live email, calendar and SMS connections are being built and are set up hands-on with each beta company.